Having worked on selectors for so long I’ve needed to remind myself that there really is life before you have a Card Selector installed on your machine. And now that I look into it, I see that this selector pre-existence could use some improvement.
The Problem
Imagine a person without a selector goes to a website that displays three ways to log in: (1) username/password fields, (2) the purple I-Card Icon:

and an OpenID NASCAR like this (courtesy of JanRain’s very cool RPX):

The OpenID NASCAR consumes a vast amount of real estate and it has other issues that have been widely discussed. But compared to the purple icon, it’s much better. Why? The user might recognize some of the logos and best of all, if you click on one of them you’ll begin the process of getting an OpenID, and eventually logging in. By contrast the user probably doesn’t know what that purple icon even is and what to do next. There are no familiar logos, and no instructions as to what to do. It seems like the Information Card community has focused so much on the UX AFTER you have a selector, that the user’s life BEFORE they have a selector installed has been ignored.
Some Suggestions
The rest of this post gives some suggestions as to what might be done to help the selector-less user. First, perhaps the purple icon should always have some “hover” text that pops up. Something like this:

The hover text is there to try to make you click on the darn thing. When you click on it, what happens next depends on what cards the site trusts. If it only trusts one site then you might see this:

Or if it trusts a bunch of issuers, it might look like this:

And of course if you click on a card image from card issuer “A”, then you are redirected to site A and walked step by step through a card issuance process. Then, when you’re done getting the card, you can download site A’s recommended selector or click through to this page on the ICF’s site. [That page needs work too!]. And then when all of this is done perhaps site “A” could redirect you back to the original website with the purple icon, where you could try clicking it again. Armed with a selector the purple icon should have different hover text. And as we all know when you click it, it WILL launch your spanking new selector.