Team Building for Business

business team

Team building is indispensable for ensuring that the processes of an enterprise go along as smoothly and efficiently as possible. As mentioned, human resources are a company’s most valuable resources. Each of your employees is as much a member of a team as he or she is an individual worker. Therefore it is essential that they work together in order to achieve success and help business growth. There are many exercises, day trips and corporate events that employees can attend to learn how to work together properly and understand their roles. These corporate team building events provide training, motivation, and help encourage leadership among employees. Some companies incorporate themes to their event, while some even fly their employees in other parts of the country for outdoor adventures. Choose activities that are inclusive and foster teamwork. Susan M. Heathfield, a guide for, has formulated the twelve C’s of building a successful workforce:

  • 1. CLEAR expectations — For what purpose was the team created? What are its top priorities?
  • 2. CONTEXT — Is there a clear understanding of why everyone is on the team?
  • 3. COMMITMENT — Do employees want to be there? Do they consider their mission important?
  • 4. COMPETENCE — Do the members represent every step in the process?
  • 5. CHARTER — Are goals clearly defined and communicated?
  • 6. CONTROL — Do people feel they have enough of it to be able to get things done?
  • 7. COLLABORATION — Are group processes well understood by everybody?
  • 8. COMMUNICATION — Has a method been established whereby members can give feedback?
  • 9. CREATIVE thinking — How much does the employees value thinking “outside the box?”
  • 10. CONSEQUENCES — Is there a sense of responsibility for the achievements?
  • 11. COORDINATION — Is there a central leader to coordinate group activity?
  • 12. CULTURAL change — Is the entity changing the ways people are motivated and rewarded?


Turn An Idea Into A Business

business ideas

Everything that is big and imposing starts out by being small and inconspicuous. This is true whether we talk about living things or about artificial entities such as businesses. The richest and most prosperous people and things all had poor and humble beginnings — McDonald’s began as a small restaurant in San Bernardino, California, run by the two brothers of that name before it was purchased and subsequently expanded by Ray Kroc. Here we will cover the various aspects of business growth, from company formation and expansion to team building.

Every human venture begins with an idea. That idea could be a product — a physical thing that people use — or it could be a service, something that people do to help others. But whatever the idea is, the important task that faces you once you have it is translating it into a way of bringing home money to buy bread and other essentials to support yourself and your family. That process may be divided into three basic steps, as set forth in the following sections.

Figure Out What Problem You Hope To Solve

The number one purpose of any company, whether it is a multi-million-pound corporation or a modest corner shop in a small town, is to solve a problem of some sort. Your task is to figure out what this is for your economic venture. Take Amazon, for instance — one of the biggest and best-known names in Internet business today. Its founder, entrepreneurs and present chairman Jeff Bezos, observed how inconvenient and costly e-commerce was at the time and thought that there must surely be a much cheaper way in which it could be conducted. Today, Amazon dwarfs not only other online businesses but also many of its “brick and mortar” competitors. You will likewise be aiming to make some aspect of the lives of your customers easier by means of your products or services.

Identify Your Market

By “your market” we mean the people who are most likely to buy your products or use your services. That group could be characterised by:

  • age range
  • sex
  • geography
  • income level

The people in each group within these categories have different needs, different preferences, different goals that they would like to fulfil. You will have to do a great deal of research here, studying the demographics that you are targeting — what they are interested in, what their goals are and so forth. In order for people to know what you have to offer them, it has to be directly in front of them.

Where and What Will Your Support Be?

Very few businesses have been founded by a lone individual. Your choice of a partner in the early stages of your career will have a tremendous impact on the direction that your enterprise will take further down the road. He or she can listen to your ideas, tell you if they are good ones and suggest better alternatives. That person can also serve as a witness to how great your ideas really are. Your experience with your partner can also be of high value in helping you to build and work with a team later on. Creating a business is a long process and can be quite difficult to get your head around. You will always be able to receive support from business firms like Hanover Company Services that provide online company registration in the UK. A simple way starts up and registers the business, as well as being able to ask questions freely and receive only the best and professional advice.

Set Up Two Financial Models and Plan for Phase One.

One of these models should be “bottom up,” showing how things are created and sold to buyers. The other should be “top down,” examining the size of the market and how goals are to be reached. Phase one involves getting ideas out and making sure everyone knows what he should.

  • Where will your capital come from?
  • Build your minimum viable product.
  • Find your pivot – This means you take note of what has worked in the past and what has failed.
  • Remain positive – A healthy attitude is what, more than anything else, will help you to succeed.

The number one objective of any economic entity is to maintain the bottom line. And that can be done in only one way: by pleasing the customers. Innovation is valued greatly in economics as in every human endeavour. As the saying goes, “Build a better mousetrap and the world will beat a path to your doorstep.”

Increase Business Growth

business growth

Successful business growth and all of the point made below are valuable for an important reason: They enable you to retain the most talented members of your team, who are after all the sine qua non of any economic venture. If you do not have them, then no matter what skills you have, or what capital or other resources you have, you will never get very far beyond the initial stage of company formation.

As can be witnessed by past events, a company can expand internationally — and in doing so, it can even modify itself to suit local tastes and customs. There is a McDonald’s in Stratford-upon-Avon, for instance, housed in an old-style building that evokes a feeling of the seventeenth century.

Business growth can be achieved by adhering to the following principles:

  • Do everything you can to inspire those who work for you. Inspirational leadership begins first of all with an inspirational vision.
  • Avoid sticking to the “status quo.” Encourage people to take reasonable risks.
  • Help people at all levels to develop their skills.
  • Show your team me that you not only respect but value, their differences.
  • Provide various resources for different types of team members. For example, give options for freelancers or contractors such as trusted PAYE umbrella payroll companies or accountants that will lighten the load for them and help them focus more on their tasks. Not only does this help them, it also enhances their performance and thus the project as a whole.
  • Set goals that relate to innovation. This includes continually looking for new services to provide and increase the speed at which services are provided and products brought to the market. Be sure that you have some means of measuring the success rate of these innovations.
  • Have the resources at your disposal with which you can put your ideas into action. If necessary, you might consider hiring temporary staff members.

The importance of mobile marketing

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Mobile devices such as smartphones and tablets are increasingly growing each year. A fact shows that by 2014, 83.1 million mobile handsets and connections were found in the UK. With 57% being a mobile user and the rest were tablet owners. Imagine how much more mobile owner we have now by 2016 and the fact that 83.1 million only covers the UK shows how popular these devices are today. You can see why this is great for marketing as it reaches millions of audiences all around the world.

Of course, the number of the audience isn’t the only factors that play an important part. Other factors involves Google making a statement for the importance of mobile optimisation. In 2015, they rtroduced the ‘mobilegeddon’. The development uses the visibility in search queries on mobile and helps it to appear on the web optimisation as well.

We’ve collected other related articles that shows many more reasons on why mobile marketing is becoming highly important.

Mobile Marketing

Mobile has completely altered the consumer landscape in just a few years by becoming the main tool used to read the news, communicate, socialise, navigate and make purchases. The intimate relationship that mobile can provide between a consumer and their supplier can be a double edged sword though. It is a medium that can grant instant access and reward to a customer base while also allowing for mistakes that could greatly cost a business.

The increases in engagement between consumers and their phones provides business with a platform in which there are many rooms for mistakes in an industry where there is room for none. Here are four mobile marketing mistakes that your business might already be making:

Marketers have to recognise that providing a mobile version of their site to an audience is a totally different ballgame. It should be embraced by business as an opportunity for the insight it could provide. When users interact on the small screen, they focus in on what they think is most important. What do most businesses fail to recognise about this phenomena? By cutting out excess content and functionalities, businesses can discover what it is that draws their audience to their site’s desktop version. Create a quality mobile experience for your customers by ensuring that your mobile website has a simple navigation structure, quick page load time, and content that is brief and to the point.

As consumer apathy towards apps increases, businesses will continue to struggle in their effort of break into the shrine of apps that are indebted to user routine. That’s not to say that marketers should abandon the idea of creating an app completely, but they will have to think more creatively as to how they intend on engaging their consumers on mobile. At the top of any business’s mobile marketing list of priorities should be enhancing the mobile web experience by publishing an app that isn’t purely web-based. If you decide to make an app it should be able to work in a world filled with spotty internet connections and extreme time crunches. Make it easy, make it accessible, make it worth the download. read more at

Mobile Application Development for Business

Investing in a mobile app development today, is a smart move for one’s business and it’ll delight to customers. Mobile phones have become a part of human life on the earth and the community of your customers cannot be an exception. Its proliferation in short span of time, it’s still continuing, is a great phenomenon. Mobile phones apps have influenced many sectors like news and business. Small businesses just cannot ignore that small device in its customer’s pockets, lest they put their future growth at risk. It’s worth putting resources together to find a best mobile app development company, which brings your idea to reality.

App will help you to know how customers are using your products and services and their likes and dislikes about them. With a well-designed app, you can gather information on your customer’s profession, location, spending limits, and much more. You can use this when tailoring communications and potential offers to them. App is a great tool to monitor and analyse customer behaviour. Via


Mobile Marketing – H2O Marketing Agency – YouTube



How To Make Better Use Of Digital Marketing Channels

There may be an array of digital marketing channels that you’ve been advised to use, but does that mean you have to use them all to help promote your business?

The answer is not necessarily, but in many cases you will be better off using a combination of several channels. Different techniques, tactics and tools can help you get more value out of the channels you already use, as well as the ones you’re yet to try out.

Search engine optimisation

Of course, getting more organic traffic will require some on-page and off-page optimisation for Google and other search engines. Boosting your SEO rankings can be a time consuming process, so it might be a good idea to take advantage of third party services which can help you optimise your website and get results quicker. In fact, SEO Rankings is an aptly-named service catering to users who want access to convenient tools and assistance all from one simple dashboard.

Social media channels

Making use of social networks as a marketing platform for your business can really pay off, but there are many considerations to be aware of if you want to make it work. Each different network (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr and so on) requires a unique approach and puts you in contact with different members of your potential audience.

Paid online advertising

It’s surprisingly easy to get into paid advertising, if you haven’t tried it already. You can use it to get more attention on both of the channels we’ve already mentioned (ads that appear on social media channels and search engine results pages). Google AdWords is a popular solution which can easily generate ads and track progress across Google’s own search pages as well as a broad network of other websites.

Email marketing

Some people consider email to be a thing of the past, but despite being around for longer than some other channels, it’s actually still extremely relevant and effective, especially in particular niches. People who have already expressed an interest in your products or your business by subscribing to a mailing list are generally much more receptive to marketing messages than a random audience, so success rates for email campaigns may be surprisingly high if you can pitch the content appropriately.

Website content marketing

Your own website should be one of the core channels you use to communicate with your relevant audience. Whether you use a blog to keep fresh content streaming onto your website on a regular basis, or constantly add new content through other means, sharing this content through other channels is a fantastic way to build up more traffic. The key here is to create and share content that really has some value for the people you want to engage with, in order to differentiate your brand’s voice from all the others out there.

Online security tips for web browsing and shopping

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Securing your desktop is highly important when browsing the web online. Now that our technology has been advancing ever than before this means anything is possible. So it’s important to be aware and cautious when browsing online as there are many ways that a person can easily take your information including your important details such as your passwords, emails, bank accounts, chat conversations or even your personal data as well.

Even visiting a popular social media like Facebook or Twitter, there’s still a possibility that someone can hack your account depending on how secured your operating system is. Luckily there also many ways you can secure your information online. Some involve buying software or simply being aware of any suspicious websites.

To help you browse safely online, we have collected the following articles that include tips and how to increase your security and protect your information.

Stay safe online this Christmas with these top security tips

But this growth in new products has also led to an increase in security threats, as scammers and hackers alike look to target smart items that may not yet be secured. Much of what you can do to stay safe is remarkably simple, Ducklin notes. Sometimes you’ll try to buy that special item, but your credit card won’t go through – so the seller may ask you to email through your card details to try again later.”But that email could end up in the hands of cybercrooks, even if the seller handles it with care once they’ve received it,” he warns. “Remember: if in doubt, don’t give it out!” Read more…

As several major recent hacks have proved, using the same password across multiple sites can be hugely damaging – as anyone getting their hands on one account will immediately try it on all your other accounts. Via

Top 4 Free Tips to Improve Online Security

Never be mistaken in thinking that a virus or other type of malware will not affect your machine. It is exactly this type of lackluster attitude that allows criminals to infect thousands of devices without much effort, even in 2016.  It is particularly vital to install anti-malware tools, given the recent increase in malware infections across all types of devices. Read more…

On the antivirus front, there are plenty of options to choose from. Some tools are better than others, and choices should be made by the end user themselves. Do not skimp on paying a little extra for a product you like, though. Protecting a computer or other Internet-connected device should be a top priority right now. Via

10 Tips to Stay Safe Online – YouTube (Via



Advantages of social media for businesses


Marketing for businesses is crucial for growing the company. The fact that social media is now bigger than ever, many companies are taking full advantage of this.

We all know that social media has become a game changer and a very powerful tool for promoting and increasing awareness of businesses. Social media sites including Facebook, Google+, YouTube, Twitter and Instagram are the main sites that have millions of audience all around the world.

So in case if you’re wondering of joining the bandwagon, we’ve collected the following articles that show you why social media is beneficial for your business.

1.) Social Media Marketing for Local Business Today | Techniblogic

With the coming of platforms like Facebook or myspace, Twitter, LinkedIn, Pinterest and Instagram businesses today, we have received an opportunity to promote their businesses with almost no costs. A failure to develop on, while getting such opportunity and not utilising upon Public Press Promotion is like losing a drink from a lake of water in a desert. Companies who do not take advantage of Social Media will gradually slack down in their growth. Read more…

Social Media has allowed businesses to link with their customers and associates in a more personal way. It means companies to build long long-term interaction with their potential viewers. Loyalists of a product have developed a greater feeling of owned by the product as they feel that the product knows them and it is not just they who know the brand! This gives a personal flavor to the brand-consumer relations. read more at

2.) Benefits Of Social Media For Business Blogging | Techniblogic

Business bloggers who are using social media can definitely take advantage of the ease of making their brand easily famous and recognized. Social media is highly influential, thus the word can easily be passed on from one individual to another or can be a group to another. The number of participants who are passing the message from one to another can surely make the blog you made for a specific business, may it be for a product or service, can easily be spread out. Read more…

Since social media is just highly interactive, you know for a fact, where is your business going to. Getting the inputs and interests of your target market can easily be viewed and accessed through their commentaries on certain blogs you post. The challenge now is for you to easily respond to these inquiries. You should never let anything hanging for long. Making things all interactive by replying to inquiries, comments even if they are sentiments or complaints, can give your business success. Via

 3.) 3 Siple Ways To Properly Integrate Social Media In Business Marketing

Content marketing is one of the strongest marketing strategies. By simply posting information about the products or services, the company becomes a place where audiences will refer on as per web research. This is directly influential to the company’s reputation management. However, when posting information, one must not promote his or her company alone. In fact, the main objective here is not to do promotion but rather share valuable and credible information about everything in the market. Writing blogs and articles about the latest news and updates in the industry that the company belongs to is just perfect to stay in tune.

Growth rate often determines the range of success of a certain company. This will determine the effectivity of each tools that you used and the engagement of customers it your company. Growth rate will continue to expand as long as you know the … read more at




E-commerce and Same-Day Delivery Services

With e-commerce booming, continuing a trend that has now been established long enough for the biggest players to really master the home delivery business model, competition is higher than ever. Getting their goods out there in time to compete with the likes of Amazon and the big retailers can be a major stumbling block for companies across the country, even if all the other pieces are in place. Opting for cheap man and van hire in London for next day or same day courier services may be a suitable answer for many companies, since the UK’s capital is big enough to support healthy competition while not requiring businesses to search too far afield for enough customers to keep them afloat. In fact, in many ways the smaller e-commerce ventures actually have an advantage when it comes to same day delivery.

Logistics can often be forgotten in the race to build the most impressive online presence, but of course this is a vital aspect of running any online sales business whether you’re delivering food, goods or pretty much anything. Many brands focus too much on image and differentiating themselves, and it all sounds wonderful in theory. Unfortunately, failure to deliver results both literally and figuratively can spell the end for many start-ups. In fact, same day delivery services in particular have been a tough one to crack even for large corporations, so how can small ventures in a city like London do a better job with local same-day courier services?

Adaptive, responsive and mobile friendly sites


Are adaptive, responsive and mobile friendly all the same? The answer is not quite. Let’s take a look at the differences between them.

Difference between responsive and friendly sites

When you think of a mobile friendly site, many people assume that it’s specifically designed for a mobile device. However, they are in fact a website interface that works with all kinds of devices.

So the difference between a responsive and friendly site? A responsive mobile site will alter its view based on which device it is viewed on. As for a mobile friendly site, a standard desktop site will look the same but only that it is shown on a smaller scale. A responsive mobile site will show and change into a single-column design that will fit on the device screen.

In simple words, a responsive site is always mobile-friendly. They have a similar feature of a mobile friendly site. But the main difference is that a responsive website shows a better navigation of spacing and will always adapt to a mobile operating system.

Difference between adaptive and responsive

An adaptive and responsive sites are pretty similar but different in practice. The similarity is that they both change their dimensions based on the device it is viewed on. The main difference between them is that a responsive site will adjust to any layout. On the other hand, the adaptive sites will only adapt to selected points.

Which type of site should you use?

All in all, your choice will depend on what kind of site you have and where you get most of your traffic. For instance, unless your traffic is largely viewed on a mobile device, then you may want to opt in for an adaptive or responsive site. However, if your traffic is low on mobile devices, then it’s advisable that you should just simply opt in for a mobile-friendly site. An adaptive and responsive sites aren’t always necessary in this case.

Benefits of Using Social Media in your Business

The use of social media as a platform to market business is the current trend. If your business is not making use of social media, it is high time you ensure that you integrate it in your business. Most people now have accounts in one or more social media platforms including Facebook, Twitter, Instagram, Vine and others.

One thing that you need to note is that social media is not all about technology. It focuses more on development of interactive relationships your business can develop with its customers. Once you have understood this, then you should look for the most appropriate social media you can use in your business. There are different ways that social media can help your business; here are some of the ways.

· If your business focuses on developing strong and lasting customer relationships and repeat business, social media is key. It will assist you to build and maintain relevant and string relationships with your customers.

· Regardless of the business that you operate, most of the customers are certain to be using social media already. This is why you need to put efforts to connect with them in an easy and convenient way to connect with all of them. Social media gives you an opportunity to have a one to one contact with your customers.

· When it comes to ongoing investment, beginning on social media is very cost effective compared to other traditional promotion and marketing forms. Most of the basic applications can be used free of any charges. In addition, your return on investment should be greater and quicker.

· Social media can assist you in knowing what your business is doing right and what needs to be improved. By use of social media you can monitor and listening to what your customers are saying you can make the right changes that will boost your business productivity. The information you get will go a long way in providing you with valuable market knowledge.

· Social media platforms act as a great way to share anything immediately with your current or potential customers. You can share coupons, info, offers, pictures and others which will go a long way in boosting your business productivity.

· By engaging with your current and potential customers successfully through social media, it is likely that they will refer you to their followers or fan on their own social network platforms, leading to better exposure and reputation. This is the digital form of mouth to mouth referrals.

· Social media acts a perfect way to manage your own reputation and PR. It gives you an opportunity to give your success stories in an effective manner and act to any crises before they turn into bigger problems that can have detrimental effects to your business.

· You can enhance your brand awareness through social media. In case your brand is consistent across all social media platforms, you will develop something that is dynamic and recognisable. By use of social media platforms, your brand becomes more popular in the market.