How To Make Better Use Of Digital Marketing Channels

There may be an array of digital marketing channels that you’ve been advised to use, but does that mean you have to use them all to help promote your business?

The answer is not necessarily, but in many cases you will be better off using a combination of several channels. Different techniques, tactics and tools can help you get more value out of the channels you already use, as well as the ones you’re yet to try out.

Search engine optimisation

Of course, getting more organic traffic will require some on-page and off-page optimisation for Google and other search engines. Boosting your SEO rankings can be a time consuming process, so it might be a good idea to take advantage of third party services which can help you optimise your website and get results quicker. In fact, SEO Rankings is an aptly-named service catering to users who want access to convenient tools and assistance all from one simple dashboard.

Social media channels

Making use of social networks as a marketing platform for your business can really pay off, but there are many considerations to be aware of if you want to make it work. Each different network (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr and so on) requires a unique approach and puts you in contact with different members of your potential audience.

Paid online advertising

It’s surprisingly easy to get into paid advertising, if you haven’t tried it already. You can use it to get more attention on both of the channels we’ve already mentioned (ads that appear on social media channels and search engine results pages). Google AdWords is a popular solution which can easily generate ads and track progress across Google’s own search pages as well as a broad network of other websites.

Email marketing

Some people consider email to be a thing of the past, but despite being around for longer than some other channels, it’s actually still extremely relevant and effective, especially in particular niches. People who have already expressed an interest in your products or your business by subscribing to a mailing list are generally much more receptive to marketing messages than a random audience, so success rates for email campaigns may be surprisingly high if you can pitch the content appropriately.

Website content marketing

Your own website should be one of the core channels you use to communicate with your relevant audience. Whether you use a blog to keep fresh content streaming onto your website on a regular basis, or constantly add new content through other means, sharing this content through other channels is a fantastic way to build up more traffic. The key here is to create and share content that really has some value for the people you want to engage with, in order to differentiate your brand’s voice from all the others out there.

Advantages of social media for businesses

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Marketing for businesses is crucial for growing the company. The fact that social media is now bigger than ever, many companies are taking full advantage of this.

We all know that social media has become a game changer and a very powerful tool for promoting and increasing awareness of businesses. Social media sites including Facebook, Google+, YouTube, Twitter and Instagram are the main sites that have millions of audience all around the world.

So in case if you’re wondering of joining the bandwagon, we’ve collected the following articles that show you why social media is beneficial for your business.

1.) Social Media Marketing for Local Business Today | Techniblogic

With the coming of platforms like Facebook or myspace, Twitter, LinkedIn, Pinterest and Instagram businesses today, we have received an opportunity to promote their businesses with almost no costs. A failure to develop on, while getting such opportunity and not utilising upon Public Press Promotion is like losing a drink from a lake of water in a desert. Companies who do not take advantage of Social Media will gradually slack down in their growth. Read more…

Social Media has allowed businesses to link with their customers and associates in a more personal way. It means companies to build long long-term interaction with their potential viewers. Loyalists of a product have developed a greater feeling of owned by the product as they feel that the product knows them and it is not just they who know the brand! This gives a personal flavor to the brand-consumer relations. read more at techniblogic.com

2.) Benefits Of Social Media For Business Blogging | Techniblogic

Business bloggers who are using social media can definitely take advantage of the ease of making their brand easily famous and recognized. Social media is highly influential, thus the word can easily be passed on from one individual to another or can be a group to another. The number of participants who are passing the message from one to another can surely make the blog you made for a specific business, may it be for a product or service, can easily be spread out. Read more…

Since social media is just highly interactive, you know for a fact, where is your business going to. Getting the inputs and interests of your target market can easily be viewed and accessed through their commentaries on certain blogs you post. The challenge now is for you to easily respond to these inquiries. You should never let anything hanging for long. Making things all interactive by replying to inquiries, comments even if they are sentiments or complaints, can give your business success. Via techniblogic.com

 3.) 3 Siple Ways To Properly Integrate Social Media In Business Marketing

Content marketing is one of the strongest marketing strategies. By simply posting information about the products or services, the company becomes a place where audiences will refer on as per web research. This is directly influential to the company’s reputation management. However, when posting information, one must not promote his or her company alone. In fact, the main objective here is not to do promotion but rather share valuable and credible information about everything in the market. Writing blogs and articles about the latest news and updates in the industry that the company belongs to is just perfect to stay in tune.

Growth rate often determines the range of success of a certain company. This will determine the effectivity of each tools that you used and the engagement of customers it your company. Growth rate will continue to expand as long as you know the … read more at jobsnhire.com

 

 

 

Use of Behavioural Targeting Software to Enhance Online Conversions

When you are operating an online business, you must ensure that you apply the right strategies in order to increase your rate of online conversions. One of the ways that you can do this is by behavioural targeting using software. This is a process that consists of a wide range of techniques and technologies that is used by online site publisher to enhance effectiveness of advertising by use of online browsing behaviour information. Specifically, behaviour targeting makes use of information that is gathered from a person’s internet browsing behaviour to choose adverts to display.

When a user visits your website, the page they browse, the time they spend viewing the page, the links they click, searches they perform and all the components they interact with allow you to gather data that help in creation of a profile linking to the web browser of your visitor. As a result of this, website publishers have the ability to apply this data to create defined audience segments according to visitors with the same profiles. When your visitors come back to a certain website or a number of websites using similar web browser, the profiles can be utilized to give advertisers the opportunity to position their online advertisements in front of the visitors with high level interest and have good intention for the products and services you are offering. This works based on the theory that those ads that are targeted properly attract more customer interests and the publisher can charge a premium price for the ads compared to other random adverts.

It is possible to use behavioural marketing alone or together with other types of targeting according to factors such as demographics, geography and contextual site page content. It is good to note that a lot of practitioners also call this audience targeting.

Behavioural targeting strategies might be applied to all online properties on the premise. It leads to improved user experience or it offers several benefits to the online property. This happens through enhanced conversion rates or improved level of spending. Those who began to use this technology long time ago include editorial websites like hotwired, online adverts with leading online advert servers, ecommerce websites as a way of increasing product relevance on visitor to visitor basis. The behavioural data can also be used together with demographic information and the purchase history of a certain visitor. This helps produce a higher degree of data points that can be applied for targeting.

Self-online behavioural targeting is another process that monitors the response of visitors to website content and learn what can lead to high conversion rates. This process requires high amount of traffic before reaching statistical confidence levels. This is in regard to a certain offer leading to conversion from a user with a set behavioural profile.

There is also network behavioural targeting used mostly by advertising networks. This is because they make use of several adverts across wide range of different websites. By doing this, they have the ability to develop a picture of the probable demographic makeup of web users.

Why Mobile-Responsive Sites Rank Higher in Mobile Search Results

Staying on top of major search engines should be one of the main goal of every website owner. This is important if you want to ensure that your website gets a high level visibility online. The necessity of having a completely responsive website, which can be viewed across all devices including the smartphones, has increased recently. Google search algorithms are being adjusted continuously so that they can respond as best as possible to the requirement of searchers. The recent changes that were announced by Google relate to the mobile search results.

Importance of a mobile friendly website

Google announced that its mobile algorithms will not only be making assessment as to whether or not your website is mobile friendly or not. It will be actively be using the assessments to decide as to whether your website should appear on top of the search results or not. These changes are aimed at creating a great impact on all mobile search results on a global scale. In addition to the changes made by Google, mobile applications that make use of App indexing for their signed in users get better results when it comes to mobile searches.

The use of mobile devices to access the internet has gone up in the last few years. A website that is not mobile friendly will be hard to view requiring you to pinch or zoom in order to read the site content which can be a bit frustrating. If users get frustrated when visiting your site, you can be assured that they will not come back to it again. A mobile friendly version is immediately usable and readable which makes it even rank higher on search engines.

Google focus

When it comes to their algorithms, Google focuses more on providing the user with the most relevant search results as possible. Given the fact that many people use their mobile devices to do online search, the new changes made to Google algorithms make a lot of sense, showing continuous desire to offer users the best search engine experience.

Having a responsive website should be a priority for every business. In case your website is not currently performing on mobile devices such as smart devices and tablets, you might get penalised as a result of this. The advice should be to make the right changes to your business website as fast as possible, to ensure that you are positioned well in Google search results.

Action to take

The first thing you need to do is to test your website for its mobile friendliness. You can carry out a Google friendly test to determine the level of responsiveness of your site. The results you get will give you an opportunity to know if there is something that you need to be concerned about and make the right changes where necessary. You should also view your website on a mobile device, check speed, ease of navigation and the general appearance on the screen because these factors will highly determine your overall ranking. In case you suspect that your website is not mobile friendly it is good to take quick action, so that you can ensure that you can do the necessary changes on your website. Just as Google announced, you should expect your website to rank better if it is mobile friendly.