Benefits of Using Social Media in your Business

The use of social media as a platform to market business is the current trend. If your business is not making use of social media, it is high time you ensure that you integrate it in your business. Most people now have accounts in one or more social media platforms including Facebook, Twitter, Instagram, Vine and others.

One thing that you need to note is that social media is not all about technology. It focuses more on development of interactive relationships your business can develop with its customers. Once you have understood this, then you should look for the most appropriate social media you can use in your business. There are different ways that social media can help your business; here are some of the ways.

· If your business focuses on developing strong and lasting customer relationships and repeat business, social media is key. It will assist you to build and maintain relevant and string relationships with your customers.

· Regardless of the business that you operate, most of the customers are certain to be using social media already. This is why you need to put efforts to connect with them in an easy and convenient way to connect with all of them. Social media gives you an opportunity to have a one to one contact with your customers.

· When it comes to ongoing investment, beginning on social media is very cost effective compared to other traditional promotion and marketing forms. Most of the basic applications can be used free of any charges. In addition, your return on investment should be greater and quicker.

· Social media can assist you in knowing what your business is doing right and what needs to be improved. By use of social media you can monitor and listening to what your customers are saying you can make the right changes that will boost your business productivity. The information you get will go a long way in providing you with valuable market knowledge.

· Social media platforms act as a great way to share anything immediately with your current or potential customers. You can share coupons, info, offers, pictures and others which will go a long way in boosting your business productivity.

· By engaging with your current and potential customers successfully through social media, it is likely that they will refer you to their followers or fan on their own social network platforms, leading to better exposure and reputation. This is the digital form of mouth to mouth referrals.

· Social media acts a perfect way to manage your own reputation and PR. It gives you an opportunity to give your success stories in an effective manner and act to any crises before they turn into bigger problems that can have detrimental effects to your business.

· You can enhance your brand awareness through social media. In case your brand is consistent across all social media platforms, you will develop something that is dynamic and recognisable. By use of social media platforms, your brand becomes more popular in the market.

How age Verification Protects Children Online

For a long time the issue of protection of children online has been a point of discussion. It is argued that websites must ensure that children are protected from information that might not be appropriate for them. This is an emotive topic that requires to be handled with a lot of soberness in mind. It is worth noting that there are content provided on different websites that might harm children in one way or the other. Age verification involves protection of children who are underage from content that might not be appropriate depending on their specific age.

The site owners or those who are promoting certain products or services must make a determination whether there are benefits they get by providing age restricted services or products online. In case a provider operates at a global level, it means that the issue of verification is a multifaceted issue that also under other local regulatory considerations. This is an issue that highlights a big gap in the shared understanding among content providers and merchants. There is a need to determine the controls that will prevent the risk of prosecution if an under aged person access age limited goods or services.

Effective methods of age verification

In its simple form, age verification answers one important question. The question is if the person has attained the right age to access the online service. Therefore, this is an issue of eligibility and not identity. Identity assurance on the other hand asks the question if the person is who they claim or say they are.

It might be correct to make an assumption that a medium trust identity assurance process would offer the attributes for verification of age. In truth this is not a viable or proportionate to make use of such a comprehensive process for most of the goods or services that are age restricted.

Age verification is an issue regarding date of birth or age check to make determination of service eligibility. The problem arises when giving an assurance of the date of birth. The evidence showing the date of birth such passport must be validated by the issuance authority. As owners of data look for ways to monetize their properties, more date sets must be made available for attribute checking. These require just a yes or no response instead of sharing data.

Illicit trust

Another good approach for verification of age is trust. For instance, in case the subject can take a credit card as a hood evidence of age, then the assumption is that they are over eighteen. However, it is good to note that this assertion does not in any way bind the owner of the card to the subject who is carrying out the transaction.

One important thing for those who want to offer inline access to goods or services that have age restriction is to comply with the regulations set. Legislation rarely stipulates the way compliance needs to be attained. In real sense low trust, low impact assurance processes might help in achievement of the desired results.

Internet business must put into consideration the eligibility to buy as well as the ability to make payment.

Starting your own online business

There’s no doubt that e-commerce has been rapidly rising for a long time, and still shows no signs of slowing down, while more traditional transactions are gradually levelling off. The cost and risk involved with setting up physical shops to deal with customers is, in many industries, becoming too great due to the saturation of their respective markets. That’s why so many businesses are not just supplementing their business with an e-commerce option, but actually putting all of their resources into an exclusively online business.

Creating your business

Before even starting, it’s vital to produce a business plan covering everything you’ve concluded so far from your market research and assessments. If you understand your audience and your competition, regardless of your industry you are off to a good start. You’ll need to consider paying tax and VAT, as well as data protection and any other relevant legislation. For an online business, marketing is going to be critical and you need to consider how those target customers are going to reach your website, whether it’s through paid advertising, organic search engine optimisation or other means.

Setting up your website

You will start setting up your website by choosing whether to take the DIY route or have it handled professionally. There’s an infinite choice of affordable and simple options to build your own website, which is becoming increasingly viable all the time. You can do it completely for free, or invest a little money in more professional resources like premium website themes, elements of your design and so on. For a bigger investment you can go all-inclusive with a web designer and be guaranteed a more professional finish. Either way you’ll also need to consider your web hosting, which again can be free but there are significant benefits to paying for better services.

What your site has to cover

As a business you have a responsibility to include certain information on your site. This will include contact information and address, a privacy policy, exchange and refund information where appropriate, terms and conditions of use, statements about your company and so on. Customers expect all vital information to be freely available as they’ll probably be making comparisons to your competitors quickly, plus you’ll obviously need to follow legislation. Information about pricing for your products, services, shipping and so on need to be updated constantly. If your website is an e-commerce one, you’ll definitely need to take security very seriously and ensure you have a secure shopping cart and payment system in place. To take online payments you may need a merchant account which can be arranged with banks or providers such as PayPal for a fee per transaction.

Testing and launching your site

Try to get as much feedback as you can before your website goes live and test it thoroughly until it’s the best it can be. To avoid future disasters, remain extremely careful with the data you handle as a business and make sure you always have a back-up plan in case you run into issues. If you have considered all these things, however, you should already be well prepared for the challenges ahead.

Use of Behavioural Targeting Software to Enhance Online Conversions

When you are operating an online business, you must ensure that you apply the right strategies in order to increase your rate of online conversions. One of the ways that you can do this is by behavioural targeting using software. This is a process that consists of a wide range of techniques and technologies that is used by online site publisher to enhance effectiveness of advertising by use of online browsing behaviour information. Specifically, behaviour targeting makes use of information that is gathered from a person’s internet browsing behaviour to choose adverts to display.

When a user visits your website, the page they browse, the time they spend viewing the page, the links they click, searches they perform and all the components they interact with allow you to gather data that help in creation of a profile linking to the web browser of your visitor. As a result of this, website publishers have the ability to apply this data to create defined audience segments according to visitors with the same profiles. When your visitors come back to a certain website or a number of websites using similar web browser, the profiles can be utilized to give advertisers the opportunity to position their online advertisements in front of the visitors with high level interest and have good intention for the products and services you are offering. This works based on the theory that those ads that are targeted properly attract more customer interests and the publisher can charge a premium price for the ads compared to other random adverts.

It is possible to use behavioural marketing alone or together with other types of targeting according to factors such as demographics, geography and contextual site page content. It is good to note that a lot of practitioners also call this audience targeting.

Behavioural targeting strategies might be applied to all online properties on the premise. It leads to improved user experience or it offers several benefits to the online property. This happens through enhanced conversion rates or improved level of spending. Those who began to use this technology long time ago include editorial websites like hotwired, online adverts with leading online advert servers, ecommerce websites as a way of increasing product relevance on visitor to visitor basis. The behavioural data can also be used together with demographic information and the purchase history of a certain visitor. This helps produce a higher degree of data points that can be applied for targeting.

Self-online behavioural targeting is another process that monitors the response of visitors to website content and learn what can lead to high conversion rates. This process requires high amount of traffic before reaching statistical confidence levels. This is in regard to a certain offer leading to conversion from a user with a set behavioural profile.

There is also network behavioural targeting used mostly by advertising networks. This is because they make use of several adverts across wide range of different websites. By doing this, they have the ability to develop a picture of the probable demographic makeup of web users.

Why Mobile-Responsive Sites Rank Higher in Mobile Search Results

Staying on top of major search engines should be one of the main goal of every website owner. This is important if you want to ensure that your website gets a high level visibility online. The necessity of having a completely responsive website, which can be viewed across all devices including the smartphones, has increased recently. Google search algorithms are being adjusted continuously so that they can respond as best as possible to the requirement of searchers. The recent changes that were announced by Google relate to the mobile search results.

Importance of a mobile friendly website

Google announced that its mobile algorithms will not only be making assessment as to whether or not your website is mobile friendly or not. It will be actively be using the assessments to decide as to whether your website should appear on top of the search results or not. These changes are aimed at creating a great impact on all mobile search results on a global scale. In addition to the changes made by Google, mobile applications that make use of App indexing for their signed in users get better results when it comes to mobile searches.

The use of mobile devices to access the internet has gone up in the last few years. A website that is not mobile friendly will be hard to view requiring you to pinch or zoom in order to read the site content which can be a bit frustrating. If users get frustrated when visiting your site, you can be assured that they will not come back to it again. A mobile friendly version is immediately usable and readable which makes it even rank higher on search engines.

Google focus

When it comes to their algorithms, Google focuses more on providing the user with the most relevant search results as possible. Given the fact that many people use their mobile devices to do online search, the new changes made to Google algorithms make a lot of sense, showing continuous desire to offer users the best search engine experience.

Having a responsive website should be a priority for every business. In case your website is not currently performing on mobile devices such as smart devices and tablets, you might get penalised as a result of this. The advice should be to make the right changes to your business website as fast as possible, to ensure that you are positioned well in Google search results.

Action to take

The first thing you need to do is to test your website for its mobile friendliness. You can carry out a Google friendly test to determine the level of responsiveness of your site. The results you get will give you an opportunity to know if there is something that you need to be concerned about and make the right changes where necessary. You should also view your website on a mobile device, check speed, ease of navigation and the general appearance on the screen because these factors will highly determine your overall ranking. In case you suspect that your website is not mobile friendly it is good to take quick action, so that you can ensure that you can do the necessary changes on your website. Just as Google announced, you should expect your website to rank better if it is mobile friendly.