The importance of mobile marketing

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Mobile devices such as smartphones and tablets are increasingly growing each year. A fact shows that by 2014, 83.1 million mobile handsets and connections were found in the UK. With 57% being a mobile user and the rest were tablet owners. Imagine how much more mobile owner we have now by 2016 and the fact that 83.1 million only covers the UK shows how popular these devices are today. You can see why this is great for marketing as it reaches millions of audiences all around the world.

Of course, the number of the audience isn’t the only factors that play an important part. Other factors involves Google making a statement for the importance of mobile optimisation. In 2015, they rtroduced the ‘mobilegeddon’. The development uses the visibility in search queries on mobile and helps it to appear on the web optimisation as well.

We’ve collected other related articles that shows many more reasons on why mobile marketing is becoming highly important.

Mobile Marketing

Mobile has completely altered the consumer landscape in just a few years by becoming the main tool used to read the news, communicate, socialise, navigate and make purchases. The intimate relationship that mobile can provide between a consumer and their supplier can be a double edged sword though. It is a medium that can grant instant access and reward to a customer base while also allowing for mistakes that could greatly cost a business.

The increases in engagement between consumers and their phones provides business with a platform in which there are many rooms for mistakes in an industry where there is room for none. Here are four mobile marketing mistakes that your business might already be making:

Marketers have to recognise that providing a mobile version of their site to an audience is a totally different ballgame. It should be embraced by business as an opportunity for the insight it could provide. When users interact on the small screen, they focus in on what they think is most important. What do most businesses fail to recognise about this phenomena? By cutting out excess content and functionalities, businesses can discover what it is that draws their audience to their site’s desktop version. Create a quality mobile experience for your customers by ensuring that your mobile website has a simple navigation structure, quick page load time, and content that is brief and to the point.

As consumer apathy towards apps increases, businesses will continue to struggle in their effort of break into the shrine of apps that are indebted to user routine. That’s not to say that marketers should abandon the idea of creating an app completely, but they will have to think more creatively as to how they intend on engaging their consumers on mobile. At the top of any business’s mobile marketing list of priorities should be enhancing the mobile web experience by publishing an app that isn’t purely web-based. If you decide to make an app it should be able to work in a world filled with spotty internet connections and extreme time crunches. Make it easy, make it accessible, make it worth the download. read more at

Mobile Application Development for Business

Investing in a mobile app development today, is a smart move for one’s business and it’ll delight to customers. Mobile phones have become a part of human life on the earth and the community of your customers cannot be an exception. Its proliferation in short span of time, it’s still continuing, is a great phenomenon. Mobile phones apps have influenced many sectors like news and business. Small businesses just cannot ignore that small device in its customer’s pockets, lest they put their future growth at risk. It’s worth putting resources together to find a best mobile app development company, which brings your idea to reality.

App will help you to know how customers are using your products and services and their likes and dislikes about them. With a well-designed app, you can gather information on your customer’s profession, location, spending limits, and much more. You can use this when tailoring communications and potential offers to them. App is a great tool to monitor and analyse customer behaviour. Via


Mobile Marketing – H2O Marketing Agency – YouTube



Why Mobile-Responsive Sites Rank Higher in Mobile Search Results

Staying on top of major search engines should be one of the main goal of every website owner. This is important if you want to ensure that your website gets a high level visibility online. The necessity of having a completely responsive website, which can be viewed across all devices including the smartphones, has increased recently. Google search algorithms are being adjusted continuously so that they can respond as best as possible to the requirement of searchers. The recent changes that were announced by Google relate to the mobile search results.

Importance of a mobile friendly website

Google announced that its mobile algorithms will not only be making assessment as to whether or not your website is mobile friendly or not. It will be actively be using the assessments to decide as to whether your website should appear on top of the search results or not. These changes are aimed at creating a great impact on all mobile search results on a global scale. In addition to the changes made by Google, mobile applications that make use of App indexing for their signed in users get better results when it comes to mobile searches.

The use of mobile devices to access the internet has gone up in the last few years. A website that is not mobile friendly will be hard to view requiring you to pinch or zoom in order to read the site content which can be a bit frustrating. If users get frustrated when visiting your site, you can be assured that they will not come back to it again. A mobile friendly version is immediately usable and readable which makes it even rank higher on search engines.

Google focus

When it comes to their algorithms, Google focuses more on providing the user with the most relevant search results as possible. Given the fact that many people use their mobile devices to do online search, the new changes made to Google algorithms make a lot of sense, showing continuous desire to offer users the best search engine experience.

Having a responsive website should be a priority for every business. In case your website is not currently performing on mobile devices such as smart devices and tablets, you might get penalised as a result of this. The advice should be to make the right changes to your business website as fast as possible, to ensure that you are positioned well in Google search results.

Action to take

The first thing you need to do is to test your website for its mobile friendliness. You can carry out a Google friendly test to determine the level of responsiveness of your site. The results you get will give you an opportunity to know if there is something that you need to be concerned about and make the right changes where necessary. You should also view your website on a mobile device, check speed, ease of navigation and the general appearance on the screen because these factors will highly determine your overall ranking. In case you suspect that your website is not mobile friendly it is good to take quick action, so that you can ensure that you can do the necessary changes on your website. Just as Google announced, you should expect your website to rank better if it is mobile friendly.