The Stages of Building a Business

start up business

Building a business comes with different stages, and it’s important to be aware of each step and find ways to tackle all kinds of challenges the company will soon face. By knowing each stage, you’ll have a chance to come up with ideas on how to work through each stage.


The startup consists of coming up with ideas and creating a detailed business plan. It’s also the earliest stage which means there are many obstacles to work through to become an established business and generate a stable income to cover any startup cost. The startup will determine whether a business can start off the ground or whether failing. Even if the company succeeds in the beginning or fail, they must be able to find ways to survive through it.


For businesses who have managed to start off the ground, it’s time to keep going by maintaining the momentum but at the same time come up with ideas to scale up the business. Scaling up the business will help bring more income and profit and help the company grow even further. It could be selling a different model of your product or coming up with new packages for the service.

Become competitive

Once you’re established, you’ll find that many other businesses are competing in the same market. So it’s essential to become more competitive to keep up your game. Each market has their niche, so ensure that you come up with different ways on how you can stand out to bring more customers to your business. It’s important to ask yourself a variety of questions like how can I improve my product or how could I make my pricing more competitive? Can I offer something new in the market? These questions will help you find ideas to differentiate yourself from the market.

How To Make Better Use Of Digital Marketing Channels

There may be an array of digital marketing channels that you’ve been advised to use, but does that mean you have to use them all to help promote your business?

The answer is not necessarily, but in many cases you will be better off using a combination of several channels. Different techniques, tactics and tools can help you get more value out of the channels you already use, as well as the ones you’re yet to try out.

Search engine optimisation

Of course, getting more organic traffic will require some on-page and off-page optimisation for Google and other search engines. Boosting your SEO rankings can be a time consuming process, so it might be a good idea to take advantage of third party services which can help you optimise your website and get results quicker. In fact, SEO Rankings is an aptly-named service catering to users who want access to convenient tools and assistance all from one simple dashboard.

Social media channels

Making use of social networks as a marketing platform for your business can really pay off, but there are many considerations to be aware of if you want to make it work. Each different network (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr and so on) requires a unique approach and puts you in contact with different members of your potential audience.

Paid online advertising

It’s surprisingly easy to get into paid advertising, if you haven’t tried it already. You can use it to get more attention on both of the channels we’ve already mentioned (ads that appear on social media channels and search engine results pages). Google AdWords is a popular solution which can easily generate ads and track progress across Google’s own search pages as well as a broad network of other websites.

Email marketing

Some people consider email to be a thing of the past, but despite being around for longer than some other channels, it’s actually still extremely relevant and effective, especially in particular niches. People who have already expressed an interest in your products or your business by subscribing to a mailing list are generally much more receptive to marketing messages than a random audience, so success rates for email campaigns may be surprisingly high if you can pitch the content appropriately.

Website content marketing

Your own website should be one of the core channels you use to communicate with your relevant audience. Whether you use a blog to keep fresh content streaming onto your website on a regular basis, or constantly add new content through other means, sharing this content through other channels is a fantastic way to build up more traffic. The key here is to create and share content that really has some value for the people you want to engage with, in order to differentiate your brand’s voice from all the others out there.

Advantages of social media for businesses


Marketing for businesses is crucial for growing the company. The fact that social media is now bigger than ever, many companies are taking full advantage of this.

We all know that social media has become a game changer and a very powerful tool for promoting and increasing awareness of businesses. Social media sites including Facebook, Google+, YouTube, Twitter and Instagram are the main sites that have millions of audience all around the world.

So in case if you’re wondering of joining the bandwagon, we’ve collected the following articles that show you why social media is beneficial for your business.

1.) Social Media Marketing for Local Business Today | Techniblogic

With the coming of platforms like Facebook or myspace, Twitter, LinkedIn, Pinterest and Instagram businesses today, we have received an opportunity to promote their businesses with almost no costs. A failure to develop on, while getting such opportunity and not utilising upon Public Press Promotion is like losing a drink from a lake of water in a desert. Companies who do not take advantage of Social Media will gradually slack down in their growth. Read more…

Social Media has allowed businesses to link with their customers and associates in a more personal way. It means companies to build long long-term interaction with their potential viewers. Loyalists of a product have developed a greater feeling of owned by the product as they feel that the product knows them and it is not just they who know the brand! This gives a personal flavor to the brand-consumer relations. read more at

2.) Benefits Of Social Media For Business Blogging | Techniblogic

Business bloggers who are using social media can definitely take advantage of the ease of making their brand easily famous and recognized. Social media is highly influential, thus the word can easily be passed on from one individual to another or can be a group to another. The number of participants who are passing the message from one to another can surely make the blog you made for a specific business, may it be for a product or service, can easily be spread out. Read more…

Since social media is just highly interactive, you know for a fact, where is your business going to. Getting the inputs and interests of your target market can easily be viewed and accessed through their commentaries on certain blogs you post. The challenge now is for you to easily respond to these inquiries. You should never let anything hanging for long. Making things all interactive by replying to inquiries, comments even if they are sentiments or complaints, can give your business success. Via

 3.) 3 Siple Ways To Properly Integrate Social Media In Business Marketing

Content marketing is one of the strongest marketing strategies. By simply posting information about the products or services, the company becomes a place where audiences will refer on as per web research. This is directly influential to the company’s reputation management. However, when posting information, one must not promote his or her company alone. In fact, the main objective here is not to do promotion but rather share valuable and credible information about everything in the market. Writing blogs and articles about the latest news and updates in the industry that the company belongs to is just perfect to stay in tune.

Growth rate often determines the range of success of a certain company. This will determine the effectivity of each tools that you used and the engagement of customers it your company. Growth rate will continue to expand as long as you know the … read more at




Benefits of Using Social Media in your Business

The use of social media as a platform to market business is the current trend. If your business is not making use of social media, it is high time you ensure that you integrate it in your business. Most people now have accounts in one or more social media platforms including Facebook, Twitter, Instagram, Vine and others.

One thing that you need to note is that social media is not all about technology. It focuses more on development of interactive relationships your business can develop with its customers. Once you have understood this, then you should look for the most appropriate social media you can use in your business. There are different ways that social media can help your business; here are some of the ways.

· If your business focuses on developing strong and lasting customer relationships and repeat business, social media is key. It will assist you to build and maintain relevant and string relationships with your customers.

· Regardless of the business that you operate, most of the customers are certain to be using social media already. This is why you need to put efforts to connect with them in an easy and convenient way to connect with all of them. Social media gives you an opportunity to have a one to one contact with your customers.

· When it comes to ongoing investment, beginning on social media is very cost effective compared to other traditional promotion and marketing forms. Most of the basic applications can be used free of any charges. In addition, your return on investment should be greater and quicker.

· Social media can assist you in knowing what your business is doing right and what needs to be improved. By use of social media you can monitor and listening to what your customers are saying you can make the right changes that will boost your business productivity. The information you get will go a long way in providing you with valuable market knowledge.

· Social media platforms act as a great way to share anything immediately with your current or potential customers. You can share coupons, info, offers, pictures and others which will go a long way in boosting your business productivity.

· By engaging with your current and potential customers successfully through social media, it is likely that they will refer you to their followers or fan on their own social network platforms, leading to better exposure and reputation. This is the digital form of mouth to mouth referrals.

· Social media acts a perfect way to manage your own reputation and PR. It gives you an opportunity to give your success stories in an effective manner and act to any crises before they turn into bigger problems that can have detrimental effects to your business.

· You can enhance your brand awareness through social media. In case your brand is consistent across all social media platforms, you will develop something that is dynamic and recognisable. By use of social media platforms, your brand becomes more popular in the market.