How To Make Better Use Of Digital Marketing Channels

There may be an array of digital marketing channels that you’ve been advised to use, but does that mean you have to use them all to help promote your business?

The answer is not necessarily, but in many cases you will be better off using a combination of several channels. Different techniques, tactics and tools can help you get more value out of the channels you already use, as well as the ones you’re yet to try out.

Search engine optimisation

Of course, getting more organic traffic will require some on-page and off-page optimisation for Google and other search engines. Boosting your SEO rankings can be a time consuming process, so it might be a good idea to take advantage of third party services which can help you optimise your website and get results quicker. In fact, SEO Rankings is an aptly-named service catering to users who want access to convenient tools and assistance all from one simple dashboard.

Social media channels

Making use of social networks as a marketing platform for your business can really pay off, but there are many considerations to be aware of if you want to make it work. Each different network (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr and so on) requires a unique approach and puts you in contact with different members of your potential audience.

Paid online advertising

It’s surprisingly easy to get into paid advertising, if you haven’t tried it already. You can use it to get more attention on both of the channels we’ve already mentioned (ads that appear on social media channels and search engine results pages). Google AdWords is a popular solution which can easily generate ads and track progress across Google’s own search pages as well as a broad network of other websites.

Email marketing

Some people consider email to be a thing of the past, but despite being around for longer than some other channels, it’s actually still extremely relevant and effective, especially in particular niches. People who have already expressed an interest in your products or your business by subscribing to a mailing list are generally much more receptive to marketing messages than a random audience, so success rates for email campaigns may be surprisingly high if you can pitch the content appropriately.

Website content marketing

Your own website should be one of the core channels you use to communicate with your relevant audience. Whether you use a blog to keep fresh content streaming onto your website on a regular basis, or constantly add new content through other means, sharing this content through other channels is a fantastic way to build up more traffic. The key here is to create and share content that really has some value for the people you want to engage with, in order to differentiate your brand’s voice from all the others out there.

Why Mobile-Responsive Sites Rank Higher in Mobile Search Results

Staying on top of major search engines should be one of the main goal of every website owner. This is important if you want to ensure that your website gets a high level visibility online. The necessity of having a completely responsive website, which can be viewed across all devices including the smartphones, has increased recently. Google search algorithms are being adjusted continuously so that they can respond as best as possible to the requirement of searchers. The recent changes that were announced by Google relate to the mobile search results.

Importance of a mobile friendly website

Google announced that its mobile algorithms will not only be making assessment as to whether or not your website is mobile friendly or not. It will be actively be using the assessments to decide as to whether your website should appear on top of the search results or not. These changes are aimed at creating a great impact on all mobile search results on a global scale. In addition to the changes made by Google, mobile applications that make use of App indexing for their signed in users get better results when it comes to mobile searches.

The use of mobile devices to access the internet has gone up in the last few years. A website that is not mobile friendly will be hard to view requiring you to pinch or zoom in order to read the site content which can be a bit frustrating. If users get frustrated when visiting your site, you can be assured that they will not come back to it again. A mobile friendly version is immediately usable and readable which makes it even rank higher on search engines.

Google focus

When it comes to their algorithms, Google focuses more on providing the user with the most relevant search results as possible. Given the fact that many people use their mobile devices to do online search, the new changes made to Google algorithms make a lot of sense, showing continuous desire to offer users the best search engine experience.

Having a responsive website should be a priority for every business. In case your website is not currently performing on mobile devices such as smart devices and tablets, you might get penalised as a result of this. The advice should be to make the right changes to your business website as fast as possible, to ensure that you are positioned well in Google search results.

Action to take

The first thing you need to do is to test your website for its mobile friendliness. You can carry out a Google friendly test to determine the level of responsiveness of your site. The results you get will give you an opportunity to know if there is something that you need to be concerned about and make the right changes where necessary. You should also view your website on a mobile device, check speed, ease of navigation and the general appearance on the screen because these factors will highly determine your overall ranking. In case you suspect that your website is not mobile friendly it is good to take quick action, so that you can ensure that you can do the necessary changes on your website. Just as Google announced, you should expect your website to rank better if it is mobile friendly.